Why We Need Attention

We need attention because:

• It makes us feel alive.
• It makes us feel important.
• It gives us role and part of the social environment.
• It makes us feel not alone.
• It lets us show off skills, talents, and abilities.
• It is a foundation of communication.

Attention Scarcity In Our Personal Lives

There are times when we observe that people around us are demanding too much of our time. They usually are our online friends, our business colleagues and even family members. When they are not on our priority, we tend to tell them "we’re busy" or perhaps deprive them the attention they need for something else. There is some attention scarcity going on especially because wiser people tend to do what is necessary where they can be productive and where they find satisfaction to their efforts. The problem is that everyone has its own motive and mindset, resulting variable needs of attention and complicated scenarios. Self-control is a basic solution for this. If you train yourself to exhibit your need of attention in a good way rather than stealing attention in an unethical ways (which tend to be the fastest way to get attention), then your key is creativity.

Concept Of Attention In Business

In business, the concept of attention is somewhat identical to our personal lives.  Let’s say for instance that you’re a CEO of a company and you have skilled people under you, you will still need to give them (managers down to your operational employees) your time. This does not mean you have to talk to all of your employees heart to heart. By simply asking them how they are doing with their jobs when you walk across your office, talking with them, greeting them or smiling at them during breaks, it will have a significant effect on how these employees work. As a person from the executive level, your goal is to encourage and boost the morale of all people to be fully productive with their work. Any opposing chance will always be against your corporate goals.

The concept of the attention comes down to the company’s economic outputs as well: services and products. Even if a company is extremely productive, the intensity of benefits will not be as much as the one who are able to entice and convince people to try their services or buy their products. This is where the concept of advertising, comes in to attempt meet the needs of companies to put their goods and services in the public spotlight. The more people who notice your products or services, the higher the chance getting customers and clients especially when all other factors are good.

I Sell Attention

For developing people in the industry like me, it is normal to have a lust of controllable need of attention. Sometimes we do our best and break our back and our boss don’t even notice. To be forgotten is always painful especially when there is struggle involved to come with a good thing. Although we must play the part to understand people in high position who are less sensitive enough to see small achievements, we must also find good ways to make them realize the impact of having attention. It is important because it makes us happy and contented with our job — and these things drive people to be more productive and satisfied.

In case you, your site or your services and products need attention, I sell one for $10 per month on this blog’s sidebar. Contact me and we’ll get the attention you deserve ethically.

Start A Business In Asia — Big Time With Getchee

Getchee boasts multi-purpose geographic information system product dubbed as  getchee Enterprise to support your business expansion big-time. This product lets you understand the Asian demographic and market data that is very vital to your business decisions.

It lets you:

• find and locate the right site to start a business across over 100 Asian cities (Site Selection)
• analyze competitions and determine market demand in the site you selected (Competitor Analyses)
• see intensity layers of demographic market criteria and points of interest data (Visual Intensity Layers) and
• see visual representation of your store network in a given area and correlate them with demographics layers
• and a lot more

These functions and services can help you:

• reduce business risks by letting you make logical decisions based on Getchee’s reliable geographical mapping data that will save money, time and other resources of your business
• infuse into emerging Asian markets faster and safer
• improve your returns of investments through up-to-date and logical demographic data and keeping you from extensive expenditures
• maximize your money as Getchee’s product comes with good multi-channel customer support, low-cost and high efficiency

The company’s current clients include restaurant giants such as Starbucks, McDonalds, retail company L’Oreal, and several banking industries. These companies testify that Getchee will let you focus more with your business goals as you easily penetrate Asian markets with competency.

I highly suggest that you contact them now or keep abreast with their latest news and blog for more information should you decide to expand your business in Asia.

Basically advertising involves costs as it does on television, radio and newspapers. Online advertising however, offers various ways to promote your products and services for free. Social media channels and online communities offer such opportunities in getting your products known beyond geographical borders.

Like other media channels, paid online advertising on high-traffic websites usually is a cost-efficient and timely marketing move. However, there are situations when such activities backfire especially when the advertisements are placed on irrelevant sites or placed in wrong advertising space.

This blog post sparks a series of discussions about online business promotion. Of course, this is aimed to help you bait real customers in the World Wide Web and making more money from them.

To have a head start, we will discuss the first and significant online business promotion channel: search engines.

Do Your SEO

Who else in the world doesn’t know about Google? Nobody except people who are still living inside caves, right?

As you might have known, Google currently owns the largest user base when it comes to web searches. This popular search engine is used by millions of people who are looking for something in the massive Web – people looking for information, entertainment, products, services, and so on. Oops, did I mention “products and services”? I guess I did.

Taking a serious analogy on that, it means that there are millions of potential customers you can have for your business. The problem is – how to catch them – since they browse through millions of websites which could be other businesses searching for their respective customers too. Meaning to say, you are not alone wanting these people – you have rivals like the typical business situation in the real world.

Now to arm yourself, you have to optimize your website to become friendly with search engines. This is first and most necessary business promotion activity you have to do before engaging on other methods.

Here’s what you need to do: try validating your each of your web pages to the following W3C validation services to know if your HTML markups and CSS adhere with the standards: the W3C Markup Validation Service and the W3C CSS Validation Service. If you find irregularities during validation, fix them if you can (else you can contact me for assistance). By doing such, you are making your site friendly to web crawlers and search engine spiders that contribute to your search engine ranking.

If your online business runs a blog that uses WordPress platform, make sure you read my previous post on how to optimize them.

I want to emphasize few things on what you must do for search engine optimization (SEO) since this topic is very broad and if we talk wholly, we would be making a whole separate SEO blog. You have to do some additional researches and make sure to do the following things to your website:

• Make sure you properly setup your meta description and keyword tags in each of your web pages.
• Name your web pages and image files properly and make them readable to human beings as they do to search engines. Make sure they present relevant keywords related to your site. Use hyphen as separator of more-than-two worded files.
• Put relevant ALT descriptions to all your images.
• Never use flash as a web page. Flash is known to be SEO suicide.
• Make sure your web page file size does not exceed 100 KB (images inclusive).
• In your contents, work on mentioning more the keywords related to your online business. However, do not overpopulate them with similar keywords.

In the next business promotion sequel, we will talk about how to generate press release buzzes and where to buzz them to make your business controversial and popular.

Prospective customers always prefer good deals. Good deal in a sense of affordable and justifiable prices tagged on quality economic outputs, along with wholesome help and continuous support. These are basic grounds toward consumer satisfaction.

Business individuals and companies basically must employ customer-centric mindsets to win customers from their broad marketing audience and sustain the hearts of their existing customers. They must understand that people as customers, always demand the following things:

• Quality Product Offers – People are predisposed to spend more for a quality item or service than cheap, imitation, low-quality product. Small players in business (spinoff/startup companies) usually exaggerate the quality of their goods and services in their marketing to match their big, well-financed competitors in pulling customers. Though they may not able to rival their huge competitors in some areas where financing is prime ingredient, with efficient marketing campaign, they may still produce irresistible product offers that could draw customers. To become customer-centric, big players must be able to lower the prices of their commodities without sacrificing profitability. Small competitors, on the other hand, must continuously strive towards offering better product quality. Value-added services, overselling prevention, and support improvement can also make significant contribution.
• Justifiable Prices – Higher quality means higher price, but too lofty prices especially when above the price of substitutes are not very attractive to customers. A customer-centric online business would see to it that their prices do not only match the quality of their products, but the competitiveness in their respective markets as well. It is good to note that each cost billed to the customers, though it could yield additional revenue to the business, is never good to them unless they need so badly to avail a certain service or product.
• Timely and Responsive Support – When comments, suggestions and issues are received, it should be given attention right away regardless of priority. A customer-centric business attitude assumes that customers are not too patient when it comes to problems and they should be addressed regardless of size. If the solutions are not immediately available, a prompt response to their written correspondence (email, trouble ticket or chat) must be done explaining clearly the estimated time of arrival (ETA) of solutions. While that is an excuse, it lets customers feel that their issues are acted upon, extending their patience, and giving additional time margin for the support staff to find permanent solutions.
• Performance Consistency – Some online businesses tend to overlook the importance of long-term customer satisfaction. A satisfied customer must be consistently treated well in the long run. Consistency earns trust and trust establishes long-term business relationship which is good.

The more you abide to customers’ demands in a business, the greater the chance for them to close deals and convert your marketing efforts. Customers are always right and with that, they have to be in the center of your online business.