The Web has expanded immensely – so much that advertisers clash with each other in getting good advertising spaces on high traffic websites to promote and gain exposure of their products and services.

Basically advertising involves costs as it does on television, radio and newspapers. Online advertising however, offers various ways to promote your products and services for free. Social media channels and online communities offer such opportunities in getting your products known beyond geographical borders.

Like other media channels, paid online advertising on high-traffic websites usually is a cost-efficient and timely marketing move. However, there are situations when such activities backfire especially when the advertisements are placed on irrelevant sites or placed in wrong advertising space.

This blog post sparks a series of discussions about online business promotion. Of course, this is aimed to help you bait real customers in the World Wide Web and making more money from them.

To have a head start, we will discuss the first and significant online business promotion channel: search engines. Continue Reading »

Search engine optimization (SEO) is one of my favorite buzzwords in the Web 2.0 era. It refers to the process of improving the volume of visitors, the quality of traffic from search engines, and higher ranking of a website in search engine results page (SERP).

SEO is significant to site owners (regardless of the nature of the site) because it promotes greater chance of getting a higher position in SERP. Higher rank usually means greater probabilities of being searched by people, bringing traffic to their website and creating opportunities. If you just created a blog website powered by WordPress or you have an existing site that is not optimized, here are the most common effective methods you can do to improve your SERP rank.

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